If a generalist investor can answer 'what, where, who, when and how much' in the first ninety seconds, the rest of the site has earned its time.
Treat the homepage as the first interview
A generalist investor lands on a junior miner's website with a finite question list and a very short patience window. The job of the homepage and the top of the investor centre is not to look beautiful — it is to answer the obvious questions in the order the investor asks them, and to do so before the deck is ever opened.
These are the eight we see investors and brokers ask most consistently. The site doesn't need eight separate pages, but it does need to make each answer scannable in under a minute.
1. What does the company do?
Lead with commodity, jurisdiction and stage. A single sentence that names what is being explored or developed, where, and where it sits on the curve from grassroots exploration through to development. Investors should not have to infer this from a corporate logo or a hero photograph.
2. Where is the project?
Country, state and tenement context, with a real map — not a stylised graphic. Proximity to infrastructure (port, rail, processing, power, water) belongs here, because it is the second filter most investors apply once the commodity is acceptable.
3. Who owns it, and what's the capital structure?
Issued shares, options on issue, top-20 concentration, board and management shareholdings. The investor centre should make these readable without opening the most recent quarterly.
4. What are the catalysts in the next 6–12 months?
Drilling programs in progress, results pending, metallurgy, scoping or feasibility studies, permitting milestones. A simple dated list outperforms a flashy roadmap graphic for this kind of information.
5. What are the most recent material results?
The latest meaningful intercepts, resource estimate, study output or transaction — summarised in plain English, with a link to the source announcement on the ASX platform.
6. Who is running the company?
Board and executive bios, with prior listed-company experience surfaced. Investors place real weight on management track record, and this is consistently the most under-developed section on junior miner websites.
7. How is the company funded?
Cash position at last quarterly, recent capital raises, debt facilities if any, and the implied runway against the disclosed work program.
8. Where do I get the updates?
An investor email signup — visible, persistent, and clearly scoped to material announcements rather than marketing. Most junior miners under-collect on this and then wonder why retail follow-through is thin.
